I love when designers collaborate with inexpensive retailers because it brings their merchandise to a new market. And allows all of us fashionistas on a budget buy amazing designer clothes without breaking the bank. This season, Victoria Beckham collaborated with Target and created a collection of pieces for both women and children. In honor of her daughter, she created a collection of outfits for women and a miniature version so their daughters can match their mothers. I always thought it was adorable when mom’s match their daughters, and apparently so does Victoria. Great minds think alike, am I right?
This collaboration was not as sought after than Target’s other partnerships, but some pieces did end up selling out. One of the most popular pieces was a skirt with what I call “tails” attached to the bottom (pictured below). I did not wait on line for hours in anticipation like some, but I did visit the store a few hours after it opened. When I saw the collection, I was pleasantly surprised. The advertisements did not thrill me, but in person, the clothing was relatively good quality and the designs were very trendy.
The biggest negative for me was the way the clothing fit; the items fit 3 sizes bigger than they should. A size 0 fit like a 4 on me. Now, this may be a positive for those who are built bigger than I am, but for me it was really hard to find something that fit me. I tried on the pants and they would fit tight on the legs, but big on the waist, no matter the size I tried. HOWEVER, the kid’s collection fit large too, so YES I did buy 2 dresses (pictured below) from the kids section. I am not ashamed. Because instead of spending $40 on a dress, i spent $28 and it fit me even better. So, HA I WIN!
But in all seriousness, I think this was a good collection for the older audience, not so much for teens or people in their mid 20s.
My mom found a lot of pieces that fit her really well in the collection, so maybe this was Target’s attempt at changing their consumer base. However, I do not think there were enough pieces for their younger audience. The quality varied depending on the product, some were higher quality than others.
Overall, I would give this collection a C. The designs were good and the quality was ok, but nothing was overly spectacular like their past collaborations. The prices were very low, so although I wouldn’t say it was “designer” quality, they were very trendy pieces.
Did you buy anything from the collection? What designer do you want them to collaborate with next?